If it were the 90's where the fraction of the global population had access to the Internet, choosing a domain name wouldn't be an issue. But cheaper hardware, infrastructure, rising incomes, and rapid innovation has lead to incredible internet penetration that just keeps increasing each year. So choosing a domain name has become a huge struggle since your choice might already be an existing domain name owned by someone else. This is the reason that domain name battles pop up every now and then.
Some people even make it a lucrative business by buying and renewing several domain names to sell at the right time at a marked up price. So you need to be very careful to choose the perfect domain name that best displays the identity of you or your company.
Here are 5 tips to consider for getting the right domain that becomes your online visiting card:
People always remember a name that is short and unique. So brands and companies with big names opt for abbreviations of their names. Otherwise, it would be really hard to remember since it has a lot of characters and isn't something that makes an impression on people's mind.
You need to choose a name which people won't forget after they hear it just once. So even if they don't have the URL they can easily type the domain name and access your site. Moreover, it pushes your site's ranking on Google when someone hits up a search.
Whenever you think of a site the domain extension that irrefutably pops up in your or anyone else's mind is .com. It is the most ancient extension and common extension that is as old as the internet.
Other than familiarity .com has a lot of other benefits as well. When you use a domain name with dot com, it absolutely dominates search results on search engines and would come up before other common extensions. Modern browsers that use the chromium engine like Google Chrome and Microsoft Edge will also automatically suggest dotcom extension while you are typing the name of a website. Dotcom makes your website friendly to search engine optimization and this has high demand and low availability. So you should make it a priority to get a .com extension before you settle for anything else.
Dot net or dot org rank high in the hierarchy of extensions after dotcom. So if you can't avail a domain name with dot com you can go for those
It doesn't matter if you are the owner of a business or a freelancing individual. Leaving some flexibility to your domain name is never a bad idea since it allows you to easily draw traffic when you are expanding your trade. This keeps you ready for changes in the long term.
If you are someone who makes logo animations for brands and chooses a highly specific domain name like "animate logo", then you are really limited in your options. You might improve your animation skills in the future and start advertising other animation content on your portfolio. But your domain name might keep users who are interested in that kind of work away.
So instead of going through the struggle of choosing a new domain name all over again, it is better to go for a domain name that is flexible from the beginning.
Each and every second million businesses and individuals are searching for domains that are unclaimed and tailored to their needs. At present, the count of registered domain names exceeds 360 million. So if you come across a domain name that you like and is available don't be afraid to buy it. At least it leaves you a safe slot so that you don't regret anything if you can't come up with a better domain name later on.
So finally before choosing your domain name, you have to keep in mind that you act quick, use something which is unique and short and makes .com a priority.